HOW TO GENERATE MORE LEADS FOR YOUR BUSINESS

HOW TO GENERATE MORE LEADS FOR YOUR BUSINESS

1. Have a Website

Your website acts as a method of collecting contact information from new and even existing clients. Offering a call to action around subscribing to a blog or opting in to receive email newsletters and promotions allows you to capture valuable data from your site visitors. Also, a ‘contact us’ page is virtually like shooting fish in a barrel since anyone who fills out that form is telling you they’re interested in what you’re selling. Without a website, you would miss these inquiries entirely.

2. Create a blog

Reach an untapped market by providing information on topics your ideal customer base finds valuable. Provide insight only a professional could offer and educate them on helpful resources. Provide a template at the end of the article or free sample products in exchange for their email and contract details. Collecting contact details for leads is important for marketing campaigns and promotional Compile your blog content into free downloads

3. Email Marketing

Remember that one of the benefits of having a website was the ability to collect people’s contact information. Once you have their info, run an email marketing campaign geared toward first-time customers. Invite them to visit your shop for a product tutorial or a discount to use toward their first purchase.

4. Use Social Media

Social media is a powerful lead generation tool. Tips to maximize your efforts in generating leads on various platforms:

  • Respond to comments
  • Use short, creative videos to describe your product
  • Run contests
  • Hold a referral campaign
  • Post discount codes
  • Use automated marketing apps to create visually inviting content and strong call to action

5. Live Chat

Few things make a person more at ease doing business with you than speaking to a live person. With people relying on their typing skills more and more to communicate, add a chat function to your website or direct message people on social media so that they feel they have your undivided attention.

6. Networking

Do not expect people to always come to you! Get out and attend some networking events to not only meet potential customers but to also create relationships with industry peers who may be able to drive leads in your direction.

7. Referral Programs

Establish a referral program with your existing customers to generate new leads. Offering them perks for making referrals not only strengthens your relationship with them but also gets new blood through the door.

8.Run a Contest

Put together a contest exclusive to new customers. The best way to get the word out will be via email or social media. Include stipulations like “must be a first-time customer to qualify” and require that they share your posts, bring a flyer into your store to enter, fill out a contact form, etc. So many options here!

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